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How to Expand into Retail the Right Way: Readiness, Strategy, and Execution for CPG Brands
Summary: What Growing CPG Brands Need to Know About Retail Expansion Retail expansion without operational readiness destroys brands faster than it builds them — launching into hundreds of doors before you have manufacturing capacity, cash reserves for promotions, or DTC traction to prove demand turns promising opportunities into cash flow nightmares and retailer disappointment that's hard to recover from. The right broker makes or breaks your retail success — we've seen bra
Priyanka Kedia
2 days ago13 min read
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